With over 25 years of foodservice leadership experience, Jim understands the inner workings of the restaurant business, and leads through transparency and collaboration, with a distinct
Jim has a deep passion for the hospitality business, and started his career with Smitty's as a dishwasher more than 40 years ago. He has worked his way forward in several operations focused
roles in Canada, the United States and the United Kingdom, bringing success and growth to every position. As president, Jim provides the day-to-day brand leadership towards the corporate
Vision for Smitty's Canada; "To be the recognized leader in the Family Casual Foodservice Segment."
Vice President of Operations
Jason is a Red Seal chef with over 40 years of operations experience, in both execution and culinary innovation. Jason believes in a collaborative effort with Franchise Partners, to
create brand-wide systems and processes to ensure consistency. Jason's culinary prowess stems from experience in kitchens across Canada, from fine dining to fast casual
concepts. Jason has a keen eye for efficeincy, cost management and kitchen functions, always seeking a better path forward.
Director of Development
With over 35 years of experience in the foodservice industry, Rob is focused on the growth of the Smitty's brand from the ground up. Rob seeks and validates potential franchisees, supports
existing restaurants with renovations, and acts as project manager and first point of contact for new location builds. Rob believes that excellence in project management is in the details,
along with clear communication and strong realtionships.
Bringing 15 years of experience in marketing, specialized within the food service, franchise, and CPG industries, Laurena is passionate about engaging with the end consumer. She has a
strong focus to improve brand awareness and strengthen the customer journey, bringing an innovative approach to both internal and external communications. She is a visionary leader who values
community and is passionate about continuing the growth of the Smitty’s brand.