National Marketing

The Smitty’sTM brand is present throughout Canada, resulting in substantial customer awareness. Smitty’sTM does not currently collect national advertising funds from any franchisees. We do lever our supplier connections to ensure that our customers know we use the finest quality items that are well known to Canadian consumers. Our suppliers offer marketing support to assist Smitty’sTM in sales promotions at the national level. Cooperative promotions using brand names are a proven success for Smitty’sTM.

Our Franchisee Marketing Committee meets regularly to discuss marketing initiatives. Any of the costs associated with the marketing initiatives that the committee chooses to move forward on are split proportionately between the franchisees.

Smitty’sTM "Kids Club" is an extremely successful program. Children 10 and under join the Club by filling out a Kid’s Toy Club Card which rewards them with toys for repeated visits. Their names are included in a database, which tracks their birthday and a letter is then sent out on their birthday awarding them with a free meal at Smitty’sTM. To date we have over 40,000 registered "Kids Club" members.